Strategic Mapping Inc is an end–to–end solution provider, offering hardware design, software application and system integration services to some of North America’s leading transit agencies.
As a UX Designer, I was tasked with creating a digital presence for this uniquely Canadian brand. I used user-centered design to create wireframes and prototypes for web, embedded and mobile products that generated and distributed data analytics. I researched target audience needs and collaborated with the development team to create visually appealing and functional products. I conducted thorough research to understand the needs and motivations of our target audience, and used these insights to inform my design decisions and ensure that the products were both visually appealing and highly functional. One of the biggest challenges of this project was creating an intuitive and user-friendly experience for a diverse user base. I leveraged my experience with pattern libraries, iconography, and accessibility standards to create designs that were inclusive and accessible to all users. The result was a digital presence that not only met the needs of the brand, but exceeded the expectations of users. The products I designed received positive feedback for their ease of use and visual appeal, and helped the brand establish a stronger digital presence.
