As a UX Designer and Art Director, I was tasked with creating a digital presence for a new and uniquely Canadian brand. I used user-centered design methodologies to create wireframes and prototypes for web, embedded and mobile products that generate data analytics. I researched target audience needs and collaborated with the development team to create visually appealing and functional products, while facing many challenges in creating an accessible and user-friendly experience for a diverse user base. The result was a digital presence that exceeded user expectations and received positive feedback for ease of use and visual appeal.
My Role / UI/UX Design / Art Direction.
